Foster were not the first to brew lager in Australia, but they went at it with a scale of commitment not seen before. They arrived in Australia with a German-American brewer who had studied in Cologne and a professional refrigeration engineer. In the hottest month of the year, it was delivered to hotels bars with a free supply of ice.
But importers of foreign lager simply dropped their prices to squeeze the Foster brothers out, and after only a year they sold the brewery to a syndicate of businessmen for less than it had cost them to build and returned to New York. For one, importing is expensive. Transporting heavy barrels and cases of beer means additional packaging costs, import taxes, and shipping costs on top of producing the beer itself. Those costs are then transferred to the customer through higher beer prices.
The other part of the equation is that pale lagers like Foster's taste best the day they're bottled and then gradually deteriorate. Shipping across the world not only ages a beer, but the unstable conditions and temperatures prematurely age the beer. Brewing in Texas actually means Foster's in the U. That was the period when adding sugar to beer was in vogue, unlike the coming years when rice and barley malt were widely used.
They took the water that is used for mixing the starch source known as mashing from the nearby Yarra river and claimed that the water added to the unique flavor of the beer. There were major changes in the Australian brewing industry during the s. The popular drink had arrived in the country at the beginning of British colonisation.
From Captain James Cook who brought the drink in his ship during , it was a gradual progression. One of the major reasons for the popularity of beer was the industrial progression of Australia in the late s. Employees in the manufacturing sector received consistent salary so they brought beer during work.
The people were unaware of the drink which required longer maturation period than ales, and were much more temperature sensitive. In the Australian markets, the slow fermented lager soon replaced ale.
During the s, several brewing companies mushroomed. The first lager was brewed in by Cohn Brothers. Foster brothers introduced refrigeration, which was another turning point. Equally noticeable was the introduction of lager in Queensland two years later. An important change was a decrease in the sale of the product during s due to recession.
It has a moderate aroma. Water, malted barley, glucose syrup, barley, hops, and hop extract are the ingredients. The hops were added at the end of the brewing process to retain the freshness of the lager, and to minimise losses to the yeast sediment.
There are 2. The lager has 4 percent alcohol content and there are 34 calories per ml. The drink is not vegetarian or vegan. Both the world wars of the last century has disrupted the beer production all over the world. The war had its impact in Australia as well. Like other countries, the beer production in Australia also dwindled during World War I that happened from to There has been a gradual dip in the sale of beer from s itself due to recession.
However, the sales increased a few years before the war. Australia was part of the World War, as part of British Empire. Australian soldiers volunteered for Australian Imperial Force. During the war, beer was the most popular form of alcohol in Australia. Statistics says that the Australians consumed around 75 litres of beer during one year during war. An anti-German wave was there during the period, which forced the Australian society not to buy German-sounding drinks. Little more than m pints of Foster's lager are drunk in Australia each year.
Australian drinkers prefer Carlton Draught and Victoria Bitter. By this stage, Foster's the company was selling a lot of alcohol in Britain, though not a drop of it was lager. Paul Hogan may have helped sell cans of Foster's the lager by suggesting it was preferable to wine but for Foster's Group wine had come to dominate sales, with particular success coming from the UK market. Last month Foster's demerged its wine operations but for many years its wine brands, such as Lindeman's, Rosemount and Wolf Blass, had been among the most popular on Britain's supermarket shelves.
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